Cash America International Inc operates in the United States, United Kingdom, Canada, Australia, and Mexico, with over 1,000 payday advance and pawn shops.
In the US, the main business for the company is with pawnshops, operating under brands including SuperPawn and Cash America Pawn.
Pawnshops were also how the firm started operations back in 1983, with one store in Irving, Texas.
Today, the pawnshop business has expanded internationally, with one of the major branches being Prenda Fácil subsidiary in Mexico, one of the country's largest pawnshop chains.
However, since 2000, Cash America has been expanding very rapidly in the payday loans and cash advance market, first offering these types of financial services from the pawnshops.
Later, after the acquisition of Cashland in 2003, this sector has become a central part of the company's core strategy, both in the US and internationally.
The firm operates in payday loans in Canada, Australia, and the United Kingdom, under several online brands, including QuickQuid and Pounds to Pocket.
One of the major markets for expansion for the company has been Canada, through the DollarsDirect online payday loan lender.
DollarsDirect provides these short-term consumer loans in some provinces (Alberta, Ontario, and British Columbia), but not in all of them.
The online cash advance lender also operates as an affiliate member of the Canadian Payday Loan Association, following the association's rules for responsible lending practices.
Some of the basic requirements for an application include (but are not limited to):
at least 18 years of age
employed for more than two months with the same employer
a resident of Alberta, Ontario or British Columbia
The loan application process in Canada also includes a credit check, for which the service uses TransUnion and Equifax.
In addition, in some instances, DollarsDirect will require additional documents, such as driver's license, due to regulatory requirements or other criteria.
Cash advances should be used for short-term financial needs only, not as a long-term financial solution.
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